OMC Consulting

Helping brands successfully enter and grow in the Middle EastOMC Consulting supports international brands looking to expand into the GCC through strategic market entry, commercial leadership, and distribution development.With more than 20 years of experience across FMCG, consumer electronics, and emerging consumer categories, we help companies transform strategy into measurable growth.

ABOUT OMC

The Middle East offers tremendous growth opportunities, but entering and scaling in the region requires the right strategy, strong local partnerships, and deep market knowledge.OMC Consulting was created to help international companies navigate the complexity of GCC markets and unlock sustainable growth.We support businesses at every stage of their regional development, from defining their market entry strategy to building the right distribution network and commercial model.Our work combines international best practices with local market expertise to deliver practical, results-driven solutions.

WHAT DO WE DO ?

Market Entry StrategyHelping international companies successfully enter GCC markets through clear strategy, market insights, and the right commercial structure.Distribution DevelopmentIdentifying and managing the right distributor networks to accelerate brand growth and market penetration.Commercial StrategyDeveloping pricing strategy, portfolio architecture, and go-to-market plans to maximize revenue and profitability.Brand & Category DevelopmentSupporting brands in building strong positioning and gaining market share in competitive environments.

EXPERIENCE

More than 20 years of leadership in international companies across Europe and the Middle East.Senior roles in global organizations including:- Microsoft
- Reckitt Benckiser
- AIR Global / Al FakherExtensive experience in:- Go-to-market strategy
- Distributor selection and management
- Brand and commercial planning
- Pricing strategy and portfolio optimization
- Market expansion across the GCC

ABOUT ME

I am an international commercial executive with more than 20 years of experience in FMCG, consumer electronics, and emerging consumer categories.Throughout his career he has built brands, developed distribution networks, and driven commercial growth across Europe and the Middle East.He has held senior leadership roles at Microsoft and Reckitt, and has extensive expertise in building successful go-to-market strategies in complex and competitive markets.Through OMC Consulting, Olivier partners with companies seeking to accelerate growth and expand into the Middle East.